Nike Sponsors Weston & Davie Area Top High School Basketball Program

Nike Sponsors Sagemont Basketball as Elite Weston & Davie Area High School Program

By Stacey Bomser

When basketball season starts in a few months, the Sagemont Lions will be wearing Nike from head to toe. The team has signed a three-year sponsorship agreement with Nike, Inc. It is one of only 150 high school programs nationwide to align with the sports apparel leader.

“This partnership is a monumental step forward for our program,” stated Head Basketball Coach Adam Ross. “To be part of program that has been sought out by the premier sports apparel company in the world is an incredible accomplishment.”

As a Nike Elite team, The Sagemont School is among the country’s 150 best high school basketball programs. “We are very fortunate to have been identified as such,” said Coach Ross. “I believe they look for consistency and character starting with the administration of the school, through the coaching staff and then on court performance. I believe Nike wants to be involved with programs that have had significant impact on the lives of their players. We are flattered to have this opportunity.”

As a Nike sponsored school, Sagemont players will be provided Nike products to train, practice and play. The team will wear Nike on the court exclusively. Additionally, Sagemont will have the opportunity to play in some of the Nike-sponsored national tournaments. The Lions will begin their season this year at the City of Palms Classic in Fort Myers. They will also play in the Slam Dunk to the Beach tournament in Rehoboth Beach, Delaware. Next season, Sagemont will travel to Honolulu, Hawaii.

According to Coach Ross, another benefit of being a Nike-sponsored school is that this partnership furthers Sagemont’s reputation nationally and among college basketball coaches. The Lions have placed many players in the NCAA, with players at Syracuse, Indiana, UCLA, and Boston College, to name a few.

Coach Ross predicts big things for his team this season. “We have a really great group of guys coming back this year. I’m looking forward to getting to work with them. We have a great schedule put together.”

Although the first pre-season game is not until November, Coach Ross is setting his sights on post-season play with hopes of making it to the playoffs. “In my 11 seasons, we have been to Florida’s Final Four six times, winning two state championships in 2011 and 2014.” Sagemont was also the first school in Broward County to finish a season undefeated.